How to Get Your Pay per Call Line Ringing Using Twitter
Twitter is a powerful marketing tool that will get your pay per call line ringing in no time. It is, nevertheless, important to remember that every social media platform has its own way of doing things. Likewise, each social platform is able to generate certain benefits that others may not.
When it comes to Twitter, in particular, the thing that it best excels at is communication. Instead of broadcasting your content, such as the case with Facebook or Instagram, Twitter is all about the now. In other words, the platform works best when the users interact with each other, keep themselves up-to-date on current events, and share knowledge between themselves.
Twitter performs best for businesses and brands that what to be actively engaged, interact with other industry thought leaders, and be part of the digital conversation within their respective fields. And with its 280-character-long system of communication, your messages will be broadcasted for the entire interested audience to see.
So, that said, here are some of the best techniques to promote your premium rate line over Twitter.
The Twitter Profile
The first thing you need to do is to create a Twitter profile if you don’t already have one. The username, or handle, are limited to only 15 characters, but it would be a good idea if it matched your other social media account names. As a general rule of thumb, consistency across all your marketing channels is the key to success in establishing your brand.
After the username, you will also need a profile picture, header image, and bio. But like with the handle, make sure that all of these are the same, or at least similar, to the others you have set up for your other social media accounts.
The main scope of social media marketing is to get people onto your website. As a form of inbound marketing, social media marketing does not operate solely on advertising. And when it comes to Twitter, in particular, it’s important to remember what the social platform is all about.
Since posting is limited to only 280 characters, the basic idea of Twitter is to stay connected in today’s news and trends, as well as to communicate with the industry’s thought leaders as well as customers and the target audience, as a whole.
Next, you will need to set up a series of measurable goals that will allow you to determine whether your marketing campaigns are working as expected. Pick several metrics that are important to your goals, such as engagement rates, follower percentage increase, etc. Monitor these metrics and see what’s working and what isn’t.
The key to marketing your pay per call line over Twitter and begin experiencing a rise in calls boils down to customer engagement and brand recognition. It is these that Twitter truly shines at and it’s here where you should focus your marketing efforts. But you need not to worry, as PayPerCall.com will help you with your advertising needs, every step of the way.
Also published on Medium.