How to Get Your Pay per Call Line Ringing Using Instagram
Instagram is a social platform on the rise with almost one billion monthly active users and 500 million daily active users as of June 2018. It’s important to remember that Instagram is a highly visual platform, meaning content which you post on this platform needs to be aesthetically pleasing.
In general, Instagram is for brands, influencers, and publishers that traditionally operated within the lifestyle industry. This industry is defined by areas such as fashion, beauty, travel, home, pets, cooking, interior design, etc. Nevertheless, pay per call lines can also stand to gain from having an Instagram presence.
The first thing to consider, however, when using Instagram for advertising, is that millennials and younger generations predominantly use it. What’s more, women make up 68% of the platform’s users, while almost 60% of all users are between the ages of 18 and 29.
You should keep this information in mind while you craft your Instagram marketing strategy. As a general rule, the platform is excellent for brand awareness, as well as to communicate and build relationships with your target audience.
How to Promote Your Pay per Call Line on Instagram
There are several cost-effective ways of promoting your pay per call line. But when it comes to Instagram, the first thing you need to do is to determine what you hope to achieve.
The first question you need to ask yourself is in regards to your target audience. Who are they, what do they like, dislike, what are their pain points, and when do they usually use Instagram? Next, you will need to determine how the platform will integrate with other social networks and how it will benefit your overall social media marketing strategy.
Keep in mind that Instagram is excellent for capturing in-the-moment visuals, be it images, infographics, or videos. These will give your followers more reason to interact with your brand in a way that feels more casual and instantaneous than is the case with other social platforms.
Your audience needs to know who you are and what you have to offer before they can begin to engage. You should put your profile’s bio to good use by answering these questions in a way that resonates with the type of service your pay per call line has to offer.
Content is the lifeblood of every social media marketing strategy, and Instagram is no different. Nevertheless, you will have to find the right balance between the type of content you will post and the target audience you intend to reach.
With traditional businesses, everything from products, services, team members, and the company culture, itself, are all valuable sources to create Instagram content. When it comes to pay per call lines, in particular, the best way to approach the issue is by focusing on how your services help your customers. Video testimonials or other such forms of social proof are a good example.
In any case, Instagram is primarily for brand awareness, and your material should be lighthearted enough to resonate with your audience.
Advertising the business has no one-size-fits-all approach and will require some trial-and-error before getting it right. Nevertheless, once you identify the correct procedure and everything is running smoothly, the results will immediately begin showing themselves. Together with PayPerCall.com, you will gain access to ongoing advertising and marketing support, ensuring that your business will take advantage of Instagram quickly.
Also published on Medium.