How Content Marketing Can Help Make Your Telephone Ring with Paying Callers
To build a business where customers come to you, such as a pay per call phone line business, you need to create excellent inbound marketing strategies. That is why content marketing is essential to any business – it works for building business awareness and trust, attracting customers, and cultivating customer loyalty. From the consumer side, content marketing has become the new normal. Therefore, investing in it is less risky than neglecting it.
We at PayPerCall emphasize to potential customers that your phone line business is available through their mobile phone – the device most people are profoundly attached to. Let’s take a look at how you can make your telephone ring with paying callers thanks to content marketing.
- Written Content
The written content can post on your website, blog, or other relevant sites that accept guest posts. But it’s not enough to attract any consumer out there, but the qualified one. Take some time to research your target market and find out everything you can about the content they’re seeking. It mainly comes down to identifying their problems and offering solutions. For example, if you run a relationship counseling line, you already know what kind of challenges your callers most often face. These are the topics that you should write about.
- Email Marketing
An “old but gold” content marketing method that requires you to build a list of qualified contacts continuously. Produce educational and informative content, and send it to them periodically. If you’re producing long-form content (such as case studies or research), you can give access to anyone who wants it in exchange for their email address.
- Video Content
Video content is one of the most engaging forms of content today. People find it easier to watch and digest a video than spend time reading. Also, videos can share on different platforms, which makes it a centerpiece of an omnichannel marketing approach. So, having a YouTube channel is like owning a channel on TV (except it’s online). Create videos related to the services you provide via telephone. You don’t even to film yourself as your voice is what is most important because it is what your clients will hear when they give you a call.
- Social Media Content
On social media, you can share everything you want – images, videos, infographics, ads, news updates, and blog posts – all which direct back to your website. Content is the lifeblood of social media, and what you need to do to succeed here is to strike the right balance between the audience you’re trying to reach and the type of content you will post. Give your best to provide value to your target audience through your content, because the best way to get them to call is – not offering or pressing them to do it. It may sound contradictory, but once people see you as a trusted and relevant source of information, they will begin calling for a private conversation.
PayPerCall can help you set up your first pay per call phone line, but also provide you with excellent online marketing tools as well as with ongoing marketing support (free of charge). As soon as you become our client, we will show you how to maximize the volume of your calls and grow your phone line business. Contact us today for more information.