How to Generate Calls to Your Pay Per Call Line with Simple Content Marketing
Running a Pay Per Call line can be a lucrative business. With an established telephone line, you can have people calling you for a share of your expertise. Tech support, life coaching, advice, counseling, lawyer, or sports line business – if you have something to give and are good at it, people will pay to talk to you.
However, when it comes to business growth, the rules apply to a Pay Per Call business – you need to market and promote your business. Content marketing has become one of the main pillars of modern marketing. By creating, publishing, and promoting valuable content that speaks to your target audience, you can get their attention, get them interested in your work, and convert them into paying customers. Here’s how you can harness to power of pure content marketing to generate calls to your Pay Per Call line.
Your website is your primary tool for content marketing. With a little work, you can turn your website into your most powerful resource for generating calls. Teamed up with some SEO tactics and blogging, you can leverage it for growth. However, many companies neglect their websites and squander numerous opportunities to engage potential customers on this channel. First, create engaging static content – the informative content about your business for your homepage. Next, produce longer pieces of educational content, such as research reports and white papers (these pieces require more work and resources to create.) Finally, create flow content – articles, blog posts, short videos, and infographics. Publish blog posts on a regular basis to increase audience engagement.
2. Social Media
Social media platforms such as Twitter and Instagram can work as tools for content marketing in two ways. First, you can use them to introduce your content by linking back to articles, blog posts, news updates, and other content pieces. Secondly, you can post content in the form of tweets, updates, and dialogue with your followers. Social networks have become a natural extension of content marketing and are easy to use, but you should know how to do it properly. Don’t use them exclusively for self-promotion because that drives people off. Share relevant content, interact with other users, and aim to meet their needs.
3. Email Marketing
Email marketing has been one of the most valuable content marketing tactics for a long time know. It involves building a list of contacts and sending emails periodically with offers and educational content. It works in conjunction with the rest of your content marketing. For example, if someone comes across your special offer or research study, give them access in exchange for their email address. Emails shouldn’t be used for making direct sales but offering information that will help your prospective customers. It will make them eager to make a call in the future.
You can leverage the owned, earned, and paid media to make your content marketing a success as follows:
- Owned media: website, blog, mobile site, and social media.
- Paid media: display ads, paid content promotion, social media ads, and influencer marketing.
- Earned media: shares, mentions, reposts, recommendations, and reposts.
As one of the leading providers of Pay Per Call phone lines, PayPerCall can also help you with your advertising campaigns. You can begin with small-scale marketing tests at first to find out what works best for your business. When we determine which tactics pay off, we’ll proceed with a full-scale marketing campaign.
Contact PayPerCall for more detailed information about establishing your first Pay Per Call line as well as all available content marketing tactics for generating more calls to your line.
Also published on Medium.